As a plethora of opportunities in the region lie in wait, the industry sits primed to take advantage as these future developments come to fruition. One of the many organisations looking to maximise this potential is Quixant, which has set the course for long-term growth and success.

In conversation with SBC News, Souto Rial addresses where the company sees potential, what will ultimately be the keys for success, how Quixant will enable its customers’ success, and places a significant emphasis on the Brazilian gaming ecosystem.

SBC News: Latin America has been a focal point for the industry for quite some time, but recent developments have ramped this up. What is Quixant’s current position within the region?

Patricia Souto Rial: The Latin American market presents a crucial growth opportunity for Quixant. There is significant potential to be unlocked from 2025, and beyond.

Despite the complexities of navigating a fragmented legal landscape across the different regions, the projected gross gaming revenue for the gaming market is expected to reach $8.8bn by 2028 according to data from H2 Gambling, which opens up new and great opportunities that we cannot ignore.

Quixant’s team has been strategically focused on developing a comprehensive suite of products, offering dedicated turnkey gaming software solutions, and providing detailed customer support, all specifically tailored to meet the unique demands of the Latin American market.

SBCN: How do you plan to enhance this through the next year and beyond? Which specific countries are Quixant most focused on?

PSR: Quixant has been making significant investments and dedicating resources to build a team of experts across all departments—operations, sales, finance, engineering, and customer support—who possess in-depth knowledge of the Latin American market. This strategic focus aims to enhance the customer journey, making it as seamless as possible from beginning to end.

While some Latin American markets are already mature, there are emerging opportunities for growth in others, driven by a more diverse customer base and evolving regulations.

We are placing special emphasis on countries such as Mexico, Colombia, Uruguay, Argentina, and Brazil, where market dynamics offer promising potential for expansion within the upcoming years.

SBCN: Ultimately, what do you view as the keys to success across the LatAm region, and how will you ensure continued success across the region?

PSR: Adopting a proactive and engaging approach is essential, along with a deep understanding of the unique requirements of customers in each Latin American region.

Simply providing products is not enough; forming responsible partnerships that leverage local expertise, solid operational structure and deliver strong customer support is crucial. Quixant’s entire offering is meticulously tailored to the Latin American market, with products designed to align with local preferences and cultural nuances.

This approach is integrated across all departments to ensure an outstanding customer experience, fostering long-term relationships and driving growth in the region.

SBCN: Which of Quixant’s solutions do you believe will be of particular interest to those within LatAm and why?

PSR: Quixant offers a comprehensive range of globally compliant hardware platforms, designed to meet the needs of every gaming market and budget. Whether customers are seeking high-performance solutions for cutting-edge games or more cost-efficient options, our platforms cater to all power and performance requirements.

With scalable solutions and seamless integration, Quixant ensures your products are optimized for success, in LatAm and beyond.

Our IQ 2 is an ideal solution for the LatAm gaming market, offering a cost-effective, Intel-based platform that aligns with the region’s demand for high performance at an accessible price point. Its versatility ensures seamless integration into a wide range of gaming cabinets, while its proven reliability supports operators in delivering consistent gaming experiences in diverse environments.

The IQ 2’s scalability empowers game developers to innovate without constraints, addressing the growing appetite for immersive content across LatAm markets. Backed by Quixant’s extensive industry expertise and robust global support, the IQ 2 provides the perfect balance of quality, affordability, and performance for this dynamic region.

The casino industry is a fast-paced industry and time to market is critical. Delays in development can mean less time that your games are on the floor and generating revenue, impacting both competitiveness and profitability to our customers.

Enabling our customers to deliver the best possible customer experience and in record time is at the heart of our ethos. Our team of experts understand the demands of the markets and enable us to streamline the process for developers, reducing integration time scales and maximizing time and investment.

SBCN: Brazil has been a major talking point throughout 2024, and this shows little sign of subsiding. What do you foresee for the future of the market, and how much of a prime focus of attention will the country be for Quixant?

PSR: Brazil will be the crown jewel of Latin America’s gaming market once the land based legal framework is fully regulated. With a population of over 210 million people, Brazil is set up to be the largest gaming market.

With the strong relationship foundations and opportunities that we have established, we are confident that we are well positioned for future growth as regulation stabilises as we dive in 2025.

Over the past two years, we have focused on expanding our business, recognising that there would come a time when additional resources would be necessary to take it to the next level. We are confident that the time has come for this next phase of growth.

We have been working behind the scenes diligently preparing, developing teams, structures, and a portfolio of solutions tailored to the Brazilian market’s requirements. In readiness, we have partnered with Novatrade – a renowned expert in expanding and accelerating organizations’ international presence – to enhance our operations and enable faster market entry for customers looking to operate in Brazil.

Our cutting-edge technologies, game-changing software, support and our years of experience specialising in the gaming world, combined with Novatrade’s extensive local expertise, will empower game manufactures to thrive in this evolving market.

The partnership enables stock to be held locally in Brazil, meaning import duties and taxes can be deferred through bonded warehouse operations, reducing costs for both Quixant and its customers. Additionally, we can simplify the purchasing process for customers by issuing local invoices in Brazilian Reais, while streamlined regulatory compliance further enhances efficiency.

SBCN: What approaches and products does Quixant have in play to heighten its presence across LatAm moving forward?

PSR: Quixant is focused on several key strategies and tailored products to strengthen its presence across Latin America moving forward into 2025/2026.

• Local expertise and partnerships: We are building a team of experts across various departments—operations, sales, finance, engineering, and customer support—who have a deep understanding of the Latin American market. This approach helps us to create responsible partnerships and leverage local expertise to better serve our customers.
• Tailored products for LatAm: We offer a dedicated range of products that are specifically designed to meet the preferences and customs of Latin American customers. By aligning our offerings with local market needs and regulatory requirements, we ensure that our solutions resonate with the region’s diverse customer base.
• Proactive engagement and customer support: We emphasize proactive customer engagement, providing ongoing support and ensuring a seamless journey for our clients. Our solutions are designed to not only meet but exceed the expectations of our customers, and our 24/7 support is available to ensure exceptional service.
• Focus on key markets: We are placing particular emphasis on some key LatAm countries, recognizing their growth potential, operational enablement and evolving regulatory environments. By investing in the correct structure and targeting these key markets, we can drive sustained growth across the region.
• Strategic investment: The business has made significant investment in resources and technology to scale our operations. With our continued focus on the Latam market, we are well-positioned to expand as regulations mature and market conditions evolve.

These approaches, combined with our deep commitment to the region, are central to Quixant’s strategy for long-term growth and success in Latin America.