ICE Barcelona: New products, market growth and insights into industry trends

The European launch of two highly anticipated products – the IQ Connect 1 and the enhanced QMAX 3 – and continued interest in the IQ 2, further solidified our position as the global leading gaming technology provider, making a strong impact with both new and existing customers from across the globe.

A thriving event in a new location, with positive market sentiment
ICE Barcelona 2025 brought together industry professionals in a fresh location that proved to be very well received, with the change in location driving attendance to record levels and increasing the number of engagements Quixant had with global gaming organisations. From conversations at the show, confidence in EMEA gaming markets is increasing, with investment in new projects on the rise and a shift toward accelerated product lifecycles, indicating continued innovation and growth is on the horizon for the market.

Expansion in the Brazilian gaming market
A major conversation topic at the event was the recent changes to gaming regulations in Brazil, which has legalised online gaming and sports betting. With Brazil being one of the largest emerging markets for the gaming industry, visitors were eager to discuss how they could maximize opportunities in this region, and eager to understand the next steps with the bill that proposes to legalise Landbased gaming in Brazil. Quixant’s deep expertise in land-based gaming solutions and strategic partnership with Novatrade, a renowned expert in expanding and accelerating organizations’ international presence and operations, positions us to help operators navigate this dynamic market, ensuring they are well-prepared for the exciting growth ahead.

With the increase in engagements with organisations looking to enter the market, our dedicated Spain and LatAm team had an incredibly busy and fruitful event, engaging and supporting key decision-makers and partners eager to explore new business opportunities in Brazil and wider LatAm markets.

Introducing cutting-edge products to the European market
ICE was perfect platform to introduce the IQ Connect 1 and enhanced QMAX 3 to the European market, and we received significant attention from attendees. The IQ Connect 1 is an innovative hardware platform engineered to offer exceptional flexibility, performance and affordability to customers. Incorporating JAMMA expansion capabilities, it offers an ideal solution for markets requiring a JAMMA connector, whilst seamlessly integrating into a range of cabinets and kiosks.

The enhanced QMAX 3, which was launched initially to the US market at G2E 2024, was specifically designed to be customisable and easy to service, with ultra-high resolution content and smooth gameplay. New updates to the hardware platform include a wider range of CPU and graphics cards options, which offer more versatility and cost-effective solutions, and make it accessible to a broader range of customer requirements.

Increasing trend to transition from online and land-based gaming
At ICE 2025, we saw a continued rise in the trend of online gaming companies expanding into the land-based sector, reinforcing the growing convergence between the two markets. While online gaming continues to thrive, the unique, immersive experience of physical gaming machines remains irreplaceable. This shift presents both exciting opportunities and challenges for game developers looking to bring their online successes to the land-based environment.

Quixant stands at the forefront of this transition, offering unrivalled expertise and technology solutions to support game developers in delivering seamless omnichannel experiences. With our advanced hardware platforms, customizable software solutions, and turnkey cabinet and kiosk offerings, we enable a smooth and efficient move from online to land-based gaming. Our in-depth understanding of regulatory requirements, combined with our commitment to providing ongoing specialist support, ensures that developers can confidently navigate this shift. As the industry evolves, Quixant empowers game developers to embrace the full potential of omnichannel gaming, unlocking new revenue streams and enhancing player engagement.

The elevated importance of true partnerships
Another aspect which was clear at ICE Barcelona was the growing demand from gaming manufacturers to have consultative partnerships with their technology partners. Now more than ever, our customers and prospects are seeking suppliers who can collaborate with them, understand their specific requirements, and tailor solutions that are perfectly suited to their needs. This shift reflects the industry’s movement to outsource technology requirements and focus on content and ways to enhance player experiences, whilst achieving operational efficiencies. At Quixant, we are proud to offer exactly that — technology and software solutions that are adaptable, scalable and aligned with the unique challenges our customers face, all supplemented by the global, multilingual support from our team of gaming specialists and the dedicated resources we offer that drive the success of our customers’ products.

Building on ICE Barcelona’s success
As we move forwards from ICE Barcelona 2025, we are energized by the enthusiasm for our range of gaming technology solutions – new and existing – and the appetite to leverage our true gaming expertise and develop game changing partnerships.

Our continued focus on product innovation and ability to support all gaming market requirements, as well as our ability to help organisations expand into key markets in LatAm like Brazil, or transition from the online to landbased gaming space is what keeps Quixant at the forefront of the gaming technology industry.

As we look forward, we will continue to work closely with our customers to empower them to create the ultimate gaming experiences.

To find out more about our range of solutions and technology expertise, complete the form below for a consultation.