While there is a long road ahead to achieve these goals, Leo stressed that ICE Barcelona, this year’s first gathering of gaming industry professionals, will prove to be the prime platform to build success.

In addition to detailing what we can expect from the company in ICE’s new home, Bateman also addresses a focus on a range of markets within Europe, Asia and Africa and hopes for the year ahead.

Exciting innovations: Watch this space

With a range of products set to be unveiled to the European Market on the Barcelona showfloor, Bateman kicks things off by detailing how the company has progressed to diversify its product base in order to address a wider range of betting and gaming requirements.

“Quixant has historically been a PC hardware-based company,” he begins. “That’s where our expertise has been and we will continue to innovate these products.”

He continues: “We are now providing turnkey cabinet solutions to the market as well. Building from providing the processing power that goes inside that cabinet, we are also providing the whole solution to the industry, which is brilliant. It has been received really well over the past year or so, and we have seen some really good traction.”

Regarding these aforementioned product spotlights that will be present at the show, Bateman promises that “we have got lots of other things in addition to our bread and butter computer solutions”.

Chief among these is the QMAX 3, which will have its maiden launch for the EMEA market, vowing to elevate content and the customer experience to unprecedented levels with different chip set configurations and price points that have been created specifically to meet the diverse needs of the market.

In addition, Quixant will also continue the promotion of its Quantum and Qinetic gaming and sports betting turnkey cabinets, while a number of “really exciting software innovations”, hailed as the glue that holds everything together between computer and cabinet, are also on the horizon.

“We’ve always provided software that allows seamless integration of our hardware into a cabinet environment, but now we are going one step further and we are providing a more comprehensive solution, which we will expand on in the near future,” he states.

Complete market coverage

“We make sure we always offer the most powerful, reliable and comprehensive range of solutions”, explains Bateman after being quizzed on how Quixant’s range of products will add something different and enhance its standing within desired markets.

“We always make sure that we develop computer hardware that suits all of the markets across the world.”

Placing a spotlight on the European continent, Bateman cites the vast differences in the desired requirements between the Spanish market and its eastern European counterparts as examples of why such an approach is logical.

Suggesting that the former needs “very compact machines” complemented by a pair of 23.8″ monitors, the latter’s necessities stretch to machines that closely resemble the “huge US style”. Furthermore, each geography also comes complete with differing processor technologies requirements.

“We make sure that we do not say ‘We are looking at a market and we will develop a product exclusively for that market’,” Bateman elaborates.

“You naturally cover all your bases and can deliver into all those geographical markets anyway.

“It’s a case of developing a product based on comprehensiveness across all global applications rather than saying this product is going to be for that certain market because it is not as simple as that.”

Global outlook: where are the opportunities?

Whilst delivering a global solution set may seem straightforward, with the ever changing nature of the gaming industry, and regulatory evolution being witnessed worldwide, this presents many complexities, Bateman explained.

Assessing where he sees the greatest potential for expansion, he broadens from his EMEA speciality to disclose a continent that could prove particularly fruitful for Quixant moving forward.

“Let’s allow Asia into the equation as well, while we are at it,” he comments. “In terms of markets that are hot right now, there are soon to be developing markets in places like Thailand. The Philippines is also showing really good rates of growth. Macau is also always a really strong market.”

Adding: “Japan is another compelling market, which has new casino legislation with integrated resorts. It means that if we have the right customers, and we have a really good customer base, then we are going to successfully get into these markets. “

Venturing into European waters, Bateman states that Macedonia, Croatia, Romania, Spain and Scandinavia are “seeing really interesting growth” despite some cases possessing “prohibitive legislation”, while the UK “is a really good market for us looking forward”.

“We are focused on finding the key players and customers in these geographies so that we and they are then penetrating the desired markets with their customers,” he explains.

“With some of the markets I mentioned, Thailand and Philippines, we are increasing our business, and in places like Singapore and Malaysia, while the UK is always an interesting market with the white paper that we hope is going to expand the opportunities across all sorts of categories in the amusement end of gaming, all the way up to casino.

“Everything’s looking really positive in that respect and we are seeing people come on board who we have never worked with before, which is great.”

Despite the above, Bateman reserves time to discuss what he believes could be the next frontier for gaming, with Africa described as “a really interesting one” when it comes to future prospects.

While Tanzania is praised as a country that has witnessed “a huge increase in investment revenue going into the casino market”, Quixant has also recently helped a client export to Nigeria for the first time.

“I think in five, six, or seven years time, we will start to see the development, particularly down the eastern side of Africa, where there is a need for casino style applications and also high end slot style applications,” he says. “I think we will see a lot of growth there.”

Supporting the transition from online gaming to landbased

In addition to asserting that growth within the company both commercially and corporately is a “very important” ambition for the period that lies ahead, Bateman also reveals that the company is witnessing an opposite trend to those seen across recent years.

Leo comments: “That is our core objective and in order to do that we need to make sure that we provide the best possible service to our customers in terms of getting their finished product to market as quickly as possible.”

Almost five years ago as the world went into lockdown a standstill to the gaming ecosystem was evident. This, Bateman says, saw the market fall back into its safety net.

However, as online regulation ramps up across a number of jurisdictions, lingering question marks over the level of heightened control has seen companies look at how and where they can make as much profit as possible.

“More and more people are coming to us and saying ‘how can we port this online game into a gaming machine. Can you help?’, Bateman rounds-off.

“We have never been better placed to not only deliver on the consultative knowledge that we have, but also the technological breadth of what we offer. Many of our prospects are now starting to ask questions about online to land based content migration, about getting a sportsbook onto a terminal, all these things.

“We can deliver that better than anybody can do with knowledge and technology. That is a major part of our computer sales and cabinet sales growth moving forward.”